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Aug 6th, 2022
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How to White Out Executive Summary

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Hi, Im Alex from HubSpot. And today, Im going to show you how to write an executive summary. If you enjoy his video, dont forget to like it and subscribe to our channel. Post any questions or suggestions you have in the comments below. Lets get started. Your business plan is likely dozens or even hundreds of pages long. With that much content, its understandable when some important details fall through when someone is reading it. To help guide your readers and highlight crucial points of the document, your business plan should have an executive summary that meets somewhere between brevity and clarity. If this term is new to you, heres a quick definition. An executive summary is a brief overview at the beginning of your business plan intended to grab the readers attention and summarize critical information regarding your company overview and upcoming short-term and long-term goals. Whew. Thats a mouthful. But lets try and go over how to write a good executive summary to help g

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What to include in an executive summary The hook. The first sentence and paragraph of your executive summary determine whether or not the entire executive summary gets read. Company description summary. Market analysis. Products and services. Financial information and projections. Future plans.
The executive summary, in this case, contains key elements such as: Company description. The objective and purpose of the research. Key results, statistics and findings. Conclusions and recommendations. Next steps and ideas for future research.
In general, there are four parts to any executive summary: Start with the problem or need the document is solving. Outline the recommended solution. Explain the solutions value. Wrap up with a conclusion about the importance of the work.
An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.
An executive summary is a single-page summary of a white papers contents designed to aid busy executives in making a decision on whether or not to read your white paper. Starting your white paper with an executive summary provides the following benefits: Supports a quick time-investment decision by the reader.
Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.
Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages.
Six Must-Have Elements of a Business Plan Executive Summary The problem and your solution. These are your hooks, and they better be covered in the first paragraph. Market size and growth opportunity. Your competitive advantage. Business model. Executive team. Financial projections and funding.

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