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In this tutorial, Chelsea from Event Planning Comm discusses the process of writing a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step to booking. During this hour-long meeting, planners should gather essential logistical information about the event, including the event type, date, venue, expected attendance, and demographic details. Additionally, it's crucial to explore the creative aspects, such as themes, color schemes, and preferences for food and music. Taking detailed notes during this initial consultation will be beneficial for crafting the proposal.