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Writing engineering proposals is challenging, as engineering education typically focuses on calculations rather than proposal development. For consulting engineers, mastering proposal writing is essential for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights. He emphasizes the importance of asking a specific internal question while working on proposals, referred to as the "million dollar question," which can significantly impact the chances of winning contracts. This approach aims to enhance proposal quality for engineering professionals.