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Writing engineering proposals is challenging, as engineers typically lack formal training in proposal writing during their education. Most consulting engineers must learn to create and win proposals to advance in their careers. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares valuable insights. He emphasizes a key internal question, referred to as the "million dollar question," that can significantly enhance the effectiveness of proposals. This strategic inquiry aims to ensure that engineers address client needs more effectively in their proposal writing.