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In this video, Jordan Steen, a serial entrepreneur, provides a step-by-step guide on creating a proposal for potential clients, detailing what to include and how to secure the deal. He emphasizes the importance of outlining services and costs for clients. The video is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Steen invites viewers to subscribe for updates on future videos, free training, content, templates, and proposals that the channel offers. He plans to demonstrate the proposal process on-screen shortly.