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The video tutorial explains how to collect customer feedback using email signature surveys, primarily to gauge customer experiences with support agents. These surveys consist of two parts: a rating question featuring icons like smiley faces or stars, asking users about their experience (e.g., "How did we do for you today?"), and a post-click landing page for respondents to elaborate on their ratings. Setting up the email signature survey using Marcom Robot takes just three minutes, enabling the creation of professional one-click surveys. The platform allows users to track responses and visualize data through charts and graphs to monitor progress over time. Users can activate their free plan at marcomrobot.com.