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CRM implementations can fundamentally transform sales organizations, but they come with risks. Eric Kimberling, CEO of Third Stage Consulting, emphasizes the importance of recognizing both the benefits and potential pitfalls of CRM systems like Salesforce. Success isn't guaranteed, and nuances in CRM projects differ from ERP or other enterprise software. Key to a successful implementation is clearly defining objectives from the start. Kimberling aims to share best practices for navigating these implementations to help clients achieve their digital transformation goals.