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In this episode, Rene Marquez from Neon Tiger Media discusses the importance of choosing an appropriate business name and offers three tips to ensure name availability. He notes the common pitfalls of selecting a name that may already be trademarked or settling for an awkward social media handle. The first tip is to use the USPTO.gov website, which is the federal trademark search directory, to check if your desired business name is already trademarked. This helps avoid spending time and money on a name that cannot be used. The episode emphasizes the significance of thorough name checks before finalizing branding choices.