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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project using a well-crafted project proposal. He emphasizes the importance of personal interactions, noting that decision-makers are unlikely to approve a proposal without prior communication. A strong proposal alone is insufficient; it must be supported by lobbying efforts from project sponsors and champions who engage with decision-makers. These interactions not only build support but also help refine the understanding of the project's value and objectives. Overall, successful project funding relies heavily on combining a solid proposal with proactive relationship-building.