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The video discusses the inclusion of press releases in book marketing packages, particularly for book launches. It questions the effectiveness of press releases for authors seeking media attention. Julie, from Book Launchers, introduces herself and explains that her team assists authors in writing, publishing, and promoting nonfiction books to maximize their impact and help build their brand and business while allowing authors to keep all rights and royalties. She notes that while press releases were once vital for gaining media attention in the 1990s, their relevance in today's marketing landscape is uncertain.