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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that personal interactions are crucial, as decision makers are unlikely to approve a project based solely on a written proposal. Dean advises that while preparing the proposal, project sponsors and champions should actively engage with decision makers to advocate for their project. These interactions are essential not only for garnering support but also for refining the understanding of the project’s needs and benefits. In summary, the success of a project proposal relies on effective communication and relationship-building alongside the proposal itself.