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In this video, Arturo invites Joel Kaplan, CEO of Agency Lab, to discuss creating a contract for agency owners. Joel, who has extensive experience scaling an SMMA to $300K a month, collaborates with Arturo to guide viewers through a comprehensive contract. They cover essential elements to include and necessary modifications. Joel introduces himself and highlights Agency Lab's mission to help social media marketing agency (SMMA) owners start and grow their businesses, ultimately aiming for $100K monthly revenue. Viewers are encouraged to watch until the end for in-depth insights on the contract writing process.