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To properly establish a formal agreement with an ad agency, download and customize the Rebrand Abul ad agency agreement template in Microsoft Word. This template helps clarify the roles and responsibilities of both the agency and your company, documenting essential terms and conditions, including the services offered, defined fees, terms of payment, and duration. It sets clear expectations using formal legal language. After customizing the template, consult legal counsel for review and finalization. Access the template by clicking the link in the description, then on the tools page, select the orange download button. If you are not a member, create a Demand Metric account to access this and other valuable marketing resources.