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In this tutorial, the speaker, a marketing consultant for B2B SaaS companies, acknowledges the challenges of creating client proposals, emphasizing the difficulty in pricing, convincing clients, and structuring proposals effectively. The speaker notes the lack of resources available on maximizing the chances of securing new clients and aims to provide helpful guidance through the video. The proposed structure for a proposal includes three main parts: one addressing the needs of the company and another focusing on the actual project details. The intention is to offer a versatile proposal template applicable across various marketing roles and beyond.