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In this video, Chris Bellis from the Sponsorship Collective discusses why the traditional sponsorship proposal is outdated and ineffective. He argues that brands have recognized this for the past two decades, while sponsorship seekers still cling to the old model. Instead of creating comprehensive proposals filled with sponsorship tiers and logo placements, successful sponsorship involves a different approach. Bellis emphasizes that relying on a conventional sponsorship package often leads to obscurity, as these proposals are frequently ignored by brands. He suggests a shift in perspective away from the outdated practices of sponsorship to more effective methods.
