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In this tutorial, the importance of a cover letter in securing a first round interview is emphasized, particularly how it can evoke emotion in the reader—a quality that resumes lack. The video outlines three key strategies employed by Amanda in her cover letter, which helped her receive multiple offers from management consulting firms and investment banks. Viewers are encouraged to watch until the end for a unique formatting tip for cover letters. It's noted that while a strong cover letter won't guarantee a job, a poorly written one will likely prevent getting an interview. The video aims to equip viewers with effective techniques for their cover letters.
