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In this video tutorial, Chris explains how to write effective proposals to secure clients for photography or video services. He shares strategies that can be applied to enhance proposals and increase the chance of winning business. After covering email pitching in a previous video, he now focuses on the crucial next step: creating a proposal after a client expresses interest. Key considerations include what to include, such as pricing and examples of work, and strategies to build trust and persuade the client to choose your services. Chris encourages viewers to subscribe for more insights on photography and creative business development, as he posts informative content three times a week.