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In this tutorial, Michael Zapreski from Consultingsuccess.com discusses two common mistakes consultants make regarding proposals. The first mistake is a misunderstanding of the proposal's role. He reflects on his early experiences, believing proposals were marketing tools meant to sell and promote his services. He would create lengthy proposals filled with personal background and achievements, but clients rarely read them. Zapreski emphasizes that proposals should not introduce new information but rather clarify and outline the terms of engagement, highlighting the importance of understanding their true purpose.
