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i think the first thing is to um just to kind of highlight is why listen to us about writing perfect beliefs weve got a bit of experience not subject um obviously we write briefs every day of the week um for our client set these are some of the clients that we write briefs for uh past and present um weve written briefs creative briefs for bupa for more than 20 years um jd williams for 26 years were currently writing bricks on a daily basis for clients such as police mutual um studio well london dulux dulux trade so we know what were talking about um just kind of rabbits robert stamp that paint across catherine and i had a little conversation this morning and we looked at our internal systems to establish how many briefs we believe the agency not catherine and i have have written in our 26 years of existence and we think the number is probably um exceeds 45 000 briefs so um you know weve got a bit of experience on the subject um so catherine what you got to tell us so um in terms