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hey there my friends so have you ever offered gift certificates or thought about offering gift certificates as a marketing tool in your business using gift certificates and selling gift certificates can when done correctly be a good marketing strategy especially for those of you that have concierge businesses or personal organizing businesses but they can also be a detriment and in todays video i am going to share with you some of the most common traps that happen when people use gift certificates as marketing tools in their business and how you can avoid falling into those traps hey everyone i am kelly schaefer i am the creator of the concierge academy where i help local based businesses especially those helper businesses make more money get more clients so that they can have a greater impact in their communities okay so years ago when i first started my business people would ask me all the time oh do you sell gift certificates and honestly it had not actually been something i had co