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neuro marketing Theory its a graphic designing theory that a few people even talk about or know but today youre going to learn all about it before we look at examples its probably a good idea to look at what neuromarketing Theory actually is the word neuro relates to the human brain and its functions and marketing is well marketing bring them together and we have a theory that actually talks about how design interacts with our brains and in marketing its a way for designers to better understand the human mind so that designs we make are more effective and ultimately just are better pieces of artwork some of the common neuromarketing tools are eegs to observe brain waves face coding to record expressions and eye tracking technology but of course we dont have access to any of those things well most of us anyway so how can we actually make use of this Theory luckily for us big Brands and companies have spent millions of dollars on neuromarketing studies