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Whats up brown builders, Steven Houraghan here BrandMasterAcademy.com and in this video, youre going to learn what STP marketing is with segmentation targeting and positioning examples. So you can understand one of the most important concepts in modern marketing to resonate deeply with laser target customers. Now if youre new to the channel and you want to build brands that go beyond on the visuals using strategy, psychology and creative thinking, then youre in the right place. Hit that subscribe button and the notification bell. If you want to fast track your results, make sure you grab the pro brand strategy. Its a free download. And the link is in the description. Now, STP marketing is one of the most important concepts from modern marketing. While mass marketing is a bit like spraying the market with a machine gun, the STP model takes a sniper like approaching, getting specific about the target audience and the conditions that they exist. STP represents the change in marketin