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Its December, which means its finally the start of the holiday season, and now is the perfect time to start advertising that you offer Gift Certificates. Ive got 3 perfect tips to add to your marketing arsenal. First, email marketing. Youve got a huge collection of email addresses from this year, and its time to docHub out to those guests again. Consider sending a year in review email that talks about what happened this year, thank your guests for being a part of it, and what to expect next year. And, of course, offer Gift Certificates. Second, something weve covered a couple times this year is sending an automated email after a guests booking. Weve talked about asking for reviews in those situations, but consider offering Gift Certificates, and you can actually do this year-round. Also consider adding a discount code, so, perhaps 10% off the Gift Certificate. Itll promote referrals without dipping too much into your revenue. If a customer books both with you and purchases
