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I get tons of requests and questions and emails every day for more information about the sponsorship proposal sponsorship packages so todays video is but the five components of a winning sponsorship proposal component one keep the introduction short how short three sentences short nobody reads your eight page introduction anyway your mission vision history CEO biography leave it out or summarize it in three sentences pick the three best sentences that summarize and describe who you are as an organization and move on move on to what component to the 50% rule this is a rule that I developed to force organizations to shift away from mission vision and the ASP towards what sponsors really want and thats audience data no less than 50% of your sponsorship proposal should contain audience data I like to aim for at least 25 data points or more middle-class baby boomers families not audiences you have to get granular and know exactly who your audience is its as simple as this no audience no
