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now before we jump into the media plan and how to create a media plan for some of you who do not know i will explain what a media plan is so a media plan is an excel sheet or a pdf table which basically contains three kind of information for any campaign one you send it to clients where you explain what channel mix we are going to use what are the channels we are going to invest in for example facebook google ads youtube and how much money are we investing on each of these platforms apart from that you also have information like what targeting will you use for each channel and what kind of ad formats will you use and then you also have information like what will be the deliverables on estimated deliverables on each channel obviously you cannot be exact because they are all biddable channels so there are always variations everyday variations in terms of cpc or cpm so you but you give an estimated forecast about how many impressions how many clicks how many views how many leads how many
