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In this video tutorial, the speaker discusses key terms in Software as a Service (SaaS) such as AR, MRR, LTV, CAC, gross vs. net MR, churn, and the importance of understanding SaaS language. After running a SaaS company for six years, they decided to create a comprehensive video to explain these terms. The video covers basics like MRR, expansion, contraction, reactivation MRR, churn rate, customer churn, gross revenue churn, net revenue churn, negative churn rate, and estimating lifetime value and cost of acquisition. Whether you are new to the SaaS world or a seasoned professional, this tutorial aims to help you grasp these essential concepts.
