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In this video, the presenter demonstrates how to create a web design proposal from scratch, using a template from their successful freelancing business. Viewers are encouraged to download the Word template linked in the description. Key topics include creating an effective proposal, its essential components, and the process of sending the proposal for signatures. For those wishing to develop their own proposal, the steps outlined are: obtaining a clear client brief, writing the proposal, sending it, and following up. The importance of understanding the client’s needs is emphasized, and specific questions to ask clients are suggested to gather necessary information about their business, target market, desired visitor actions, unique features, customer value, and current lead generation methods.