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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using the template applied in their successful freelancing business. Viewers can download the Word template via a link in the description. Key topics covered include the components of an effective proposal, the process of sending it, and getting it signed. The tutorial suggests using an existing proposal template for convenience or a step-by-step approach for those creating from scratch. Essential steps involve gaining a clear client brief by asking targeted questions about the client's business, target market, desired actions for website visitors, competitive uniqueness, customer value, and current customer acquisition methods.