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Demi Outlet, founder of Le Strategies, discusses technical proposal writing for B2B sales proposals. Technical proposal writing refers to detailing the technical aspects of a solution, focusing on the offerings rather than technology itself. It’s essential to communicate clearly, as readers may be unfamiliar with specific terms; thus, proposals should be informative without overwhelming the audience. The first step in creating effective technical content is to accurately scope the project, ensuring all relevant details are included while maintaining clarity and understanding for the client.
