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In this video tutorial, viewers will learn to create a social media strategy, including a downloadable free strategy template for reference. The tutorial emphasizes the importance of establishing clear goals and objectives at the outset, as these form the foundation of an effective strategy. While this initial step may seem less engaging, it is crucial for success; without properly defined goals and objectives, the strategy will be ineffective. The video aims to guide users through this process and help them articulate their overarching aspirations for their social media efforts.
