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The text discusses examples of public relations (PR) strategies, highlighting initiatives like Google's Ebola Prevention Initiative during the 2014 outbreak. Google launched a campaign where it matched donations, raising $7.5 million and enhancing its reputation. Additionally, it mentions Just Eat, an online meal ordering service that allows users to add comments to their orders, illustrating how PR strategies can also enhance customer service. A specific instance is noted where a sick customer requested the delivery person to pick up medication on their way.
