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DocHub simplifies the process of completing form workflows from the outset!
Many press releases from non-profits tend to be standard and formulaic, often highlighting specific initiatives without considering the journalist's perspective. It is crucial for organizations to reverse engineer their announcements, recognizing that journalists serve as gatekeepers who decide what content is worthy of sharing with their audiences. To create a more compelling announcement, non-profits should focus on crafting messages that are irresistible to journalists, rather than solely promoting their own interests. By aiming for a win-win situation that benefits both the organization and the media, non-profits can increase their chances of gaining coverage.