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In this tutorial, the speaker addresses common questions about writing press releases, discussing best practices and common pitfalls. They acknowledge the challenges brand owners face in conveying important information concisely and effectively in a press release. To assist with this, a cheat sheet for creating attention-grabbing press releases will be provided. The speaker recognizes that many individuals may not be comfortable writing and may lack knowledge about the rules governing press releases. The session aims to clarify what to do and what not to do when creating a press release to help improve communication strategies.
