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A good designer focuses on making designs visually appealing, while a great designer understands the psychological impact on the viewer. Design psychology significantly influences how people perceive visual messages. The concept of gestalt, originating from 1920s Berlin, refers to a unified structure that helps in visual perception. Theorists like Wertheimer, Köhler, and Köfta studied how we comprehend numerous signals simultaneously, revealing that our brains prefer simplified understandings. The essence of gestalt perception emphasizes grouping, as demonstrated by recognizing faces through common features rather than individual traits. Understanding these principles can enhance a designer's effectiveness.
