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[Music] a good designer makes things appealing to the eye a great designer understands how the brain works lets learn how a little design psychology goes a long way [Music] what happens when someone sees your design how does their mind react to the message youre sharing designers need to consider this because psychology plays a powerful role in visual perception the word gestalt is german and refers to a unified pattern figure form or structure it took off in 1920s berlin and was applied to the field of visual perception by three theorists called vertimer cola and kofta they asked how do we understand the world around us and comprehend all the different signals coming to us at the same time they discovered our brain likes to understand things in simplified ways the main idea of gestalt perception is all about groups think about the face of someone you know their face has common features eyes nose mouth a certain shape etc when we recognize someone we dont focus on just one feature a
