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In the previous video, we were introduced to Joe, a vegan who doesn't consume meat, dairy, or animal products. Working at Pilla, he realizes the challenge of finding vegan lunch options, often forcing him to prepare his own meals. This led Joe to consider opening a vegan restaurant in Pilla, questioning the potential demand and profitability. The concept begins with a blank lean canvas, where Joe names the idea "Vegan Restaurant in Pila." He identifies his target customers as vegans, particularly those living or working in Pilla. To refine his customer base, Joe aims to determine if others face similar challenges, enhancing the focus for the initial customer specification before potentially expanding his audience later.
