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The video discusses the challenges in marketing, highlighting that SEO, social media, email effectiveness, and other channels are becoming more difficult. As competition increases, achieving a strong return on investment (ROI) is becoming harder across all marketing strategies, including television ads and pay-per-click campaigns. The tutorial emphasizes the need for businesses to adapt to these changes in inbound marketing and explore which channels are worth investing resources in, particularly focusing on conversation-driven approaches to improve effectiveness in a competitive landscape.
