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In this video, the presenter demonstrates how to create a web design proposal from scratch using a template from their successful freelancing business. Key topics covered include crafting an effective proposal, the components of a proposal, and the process of sending it for signature. Viewers are encouraged to either use an existing proposal template or follow a step-by-step approach to create one, which involves obtaining a clear client brief. Important questions to ask clients for their brief include understanding their business, target market, desired actions for website visitors, unique selling propositions, customer value, and current lead generation methods.