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In this video, Eric Vorniczak from eback design explains how to craft effective design proposals for freelancers and studio owners. He emphasizes the importance of understanding clients' preferences and structuring pricing and timelines to increase the likelihood of being hired. Eric shares industry best practices for proposals that can significantly improve the conversion of leads into clients. He suggests that having a proposal template could streamline the process and help win at least half of the jobs. Viewers are encouraged to subscribe for actionable branding and design tips.