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in this video youre going to learn how to create great facebook and instagram ad graphics that actually work the job of your ad graphic is to get people to pay attention to stop scrolling and to actually read your ad but the vast majority of ad graphics actually just get ignored this is due to a phenomenon known as banner blindness now our brains can only take in and process so much information at a time so in order to manage all of the different things coming in at us at once our brains filter out whats not important and focus on what actually matters to us and that means that we train our brains to actually subconsciously detect what an ad looks like and then automatically ignore it whats interesting in the facebook and instagram news feeds are generally updates from friends and posts on what friends and family and acquaintances are doing possibly even news articles but what isnt interesting is the ad and thats why weve trained ourselves to filter them out so as an advertiser h
