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The Business Model Canvas tutorial, featuring LEGO as a case study, emphasizes using post-its to organize key ideas. Step 1 focuses on Customer Segments, identifying those who benefit from LEGO, including children, parents, grandparents, and retailers. Step 2 addresses Value Propositions, exploring the problems LEGO solves for each segment. For children, it offers creative playtime and opportunities to build and experiment. For parents and grandparents, the appeal lies in high-quality, educational toys that are easily accessible. Retailers are attracted by LEGO's ability to draw customers and enhance shop decor. Step 3 delves into Revenue Streams, primarily centered on LEGO's toy sales.
