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Press releases for book launches are often included in marketing packages, featuring a headline, quote, and book details. While they aim to attract media attention, their actual usefulness for authors is questionable. In this video, Julie from Book Launchers discusses the relevance of press releases in modern book marketing. She emphasizes the importance of effectively promoting nonfiction books to enhance brand growth, business development, and revenue while maintaining all rights and royalties for the authors. While press releases were essential in the 1990s for gaining media attention, their impact may not be as significant today.