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In this video, the presenter explains how to create a web design proposal using a template from their successful freelancing business. Viewers are encouraged to download a Word template via a link in the description. Key points include: creating an effective proposal, understanding its components, and the process of sending and obtaining signatures. The presenter suggests using an existing proposal template from a client manager for efficiency but also outlines steps for creating one from scratch. Essential steps include obtaining a clear client brief by asking specific questions about the client’s business, target market, desired visitor actions, unique selling points, customer value, and current lead generation methods.
