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The text discusses the challenges email marketers face when using custom fonts in email campaigns. It highlights that many custom fonts may not render correctly across different email clients, often defaulting to Helvetica, which can detract from brand identity. Instead of focusing on complex fonts, marketers should prioritize elements that have a greater impact on revenue. The speaker emphasizes the importance of maintaining a consistent brand image and suggests that using a specific font for branding ensures it displays correctly. Ultimately, the message encourages marketers to opt for reliable typography that aligns with their brand while being practical for email compatibility.