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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to introduce a product to target customers via the right channels, following positioning and messaging development. The strategy consists of three stages: pre-launch, launch, and post-launch. In the pre-launch stage, the focus is on building awareness and credibility through market education to create an organic following for beta testing and spreading the word. During the launch stage, the goal shifts to driving user adoption by announcing the launch across all organic channels while utilizing paid advertising. Finally, in the post-launch stage, the objective is to optimize and scale the channels for continued growth.
