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In the video, the speaker emphasizes a new Upwork proposal strategy that has generated over a million dollars. They highlight that 86% of Upwork users never earn money due to three main reasons: 1. They focus on themselves rather than the client's needs. 2. They prioritize quantity over quality, mistakenly believing that sending more proposals is beneficial.3. They send rapid-fire proposals without tailoring their cover letters effectively.The speaker suggests that potential freelancers should avoid these pitfalls by crafting personalized, client-focused proposals instead of using a generic template. They recommend a specific cover letter format to improve chances of success on the platform.
