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In this video, Eric Vorniczak teaches how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding what clients want to see and structuring pricing and timelines to make proposals more appealing. Following industry best practices can significantly improve the likelihood of converting leads into clients. Eric aims to provide actionable tips on branding, strategy, and design. He also introduces the idea of using a proposal template to increase the chances of winning projects, simplifying the proposal process, and saving time for designers.