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In this video tutorial, the presenter shares how to create a web design proposal using a template utilized in their successful freelancing business. Key points include the importance of an effective proposal, its essential components, and the process of sending it for signature. The video emphasizes using an existing template for efficiency but offers steps for crafting a proposal from scratch. This includes obtaining a clear client brief by asking essential questions about the client's business, target market, desired actions from website visitors, unique selling points, average customer value, and current marketing strategies. The steps outlined are clear client brief, proposal writing, sending the proposal, and following up.