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In this video tutorial, the speaker discusses the "Rule of One" learned from Michael Masterson, the chief growth strategist at Agora Publishing, a leading information seller generating over a billion dollars in revenue. Masterson is noted for creating a robust acquisition machine with a team of copywriters who effectively generate demand through compelling messaging. His ability to develop successful offers and teach others, including novices, to write high-performing copy that can yield significant revenue (up to 80 million per message) is highlighted. The speaker emphasizes the importance of the Rule of One, the first concept introduced by Masterson in his book "Great Leads."
