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Many book marketing packages include a press release for the book launch, typically a one to two-page document featuring a headline, quote, and details about the book. While it sounds beneficial for gaining media attention, the actual utility of a press release for authors is questionable. This video is hosted by Julie, the Book Broad from Book Launchers, a professional self-publishing team dedicated to helping authors write, publish, and promote nonfiction books to make a significant impact and enhance brand growth while maintaining all rights and royalties. Historically, press releases were essential in the 1990s for capturing media attention, but their relevance has evolved.