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there are five important stages that every designer must go through in order to create a complete brand identity now I could sit here and tell you what those things are or we could create a brand from scratch and discover firsthand what they are and why theyre so important that sounds way more fun doesnt it so lets do that so the brand we will be designing for is a neat business called whippy and the first stage of the brand identity design process is research and competitor analysis as the lead designer on the project its my responsibility to figure out a direction for the brand that will help the business stand out against its competitors and the first thing I like to do during this stage is mind map I use it as a way to empty my mind and get all of my existing ideas out leaving room for more ideas once Ive done some research okay so whilst doing this I came up with the tagline eyes on the pies a play on the saying eyes on the prize this could potentially be used within the desi
